Seo Techniques: Select Keywords

Select Keywords

Talking about SEO campaigns, choosing keywords keeps a very important role in our success. I think that I need to talk more about reason why. Just supposed that you do your SEO work so well that all of the target keywords are ranked in the first page in SE results, but you didn’t choose right or relevant keywords for your site. For example, your site is about “web solutions“, but you target in “mouse” or “computer”. Though they are words which have high search volume, those keywords will bring wrong visitors to your sites. Then, you cannot sell products, even when your site can rank high. Those visitors will leave your site soon since they want to buy computer or computer mouse, not web solution services.

I just give you a small example to see how important this task means to your online business. Now we will go to learn how to select keywords in right way.

Again, let’s bear in mind that selecting general and specific keywords that are relevant to the specific products, services, or content of each page of your Web site is an essential component of search engine optimization (SEO)!

General or generic keywords are one or two keywords in length, and are commonly referred to as long-tail or head terms. While specific keywords are three or more keywords in length and are commonly referred to as tail terms. For example, the keyword “design” could be considered a head term; the keyword “Viet Nam web design comapny” could be considered a tail term.

Head terms tend to generate substantially more traffic than tail terms, but do not necessarily lead to more sales or repeat visitors. Tail terms typically send much less traffic, but often convert at a higher rate than head terms. Therefore, you should select a blend of both head and tail terms to incorporate into each of the pages of your website.

Regardless of whether you are optimizing an existing website or building a new website, you should select keywords that are consistent with the content of each unique web page, as well as the overall theme of the website. In general, you should select tail terms when optimizing web pages with specific content, and head terms when optimizing web pages with more general content. Select head keywords for your home page that represent the overall them of your Web site. Note that different languages will not matter with. The rule is used for all sites. I would like to note this since there are sites not written in English. For example, if your web site is about “tuyen dung” in Vietnamese or “recruitment” in English, for SEO purposes you want to select the keyword “tuyen dung” for your home page. Typically, your home page has the highest number of blacklinks (links pointed to your Web site from other Web sites) out of all the pages on your site.

Home pages are also generally viewed as the most important page of a Web site and are meant to tell both readers and search engine spiders what the overall Web site is generally about. For this reason, your home page has the highest changes of ranking for the competitive head terms, and your subpages should target less competitive head terms, as well as tail terms.

Select Tail Terms for Most Web Pages

Your primary SEO strategy should focus on building content ranking well in the search engines for long –tail terms. Too often the SEO efforts of website owners fail because of an overemphasis on ranking for head terms. Though the traffic volume for head terms is greater, you stand a much greater chance of ranking well for specific tail terms. Moreover, tanking well for just a few tail terms is much better than not ranking at all for a head term. Keep in mind that you need to set long-term goals for SEO! Over time, as you build out content on your website and optimize each page for select keywords, you will notice that your Web site traffic has grown substantially.
…….
These are some points that you should note when choosing target keywords for your website . Since this is an essential task, you can learn deeply from free seo articles to not make any mistake not good for your trading.

Advertisement